Our Mission

Hit Play Music is an Israeli-based subsidiary record label of Hit Records & Promotions (one of Israel's most dynamic and long-standing record labels and artist representation companies), which focuses on supporting and promoting international artists across various genres throughout Israel and the region, providing them a toehold in the Israeli music scene and allowing them to reach the Israeli audience as well as radio air-waves, while also assisting them in building a strong and loyal local fan-base. The record label is also dedicated to enabling and fostering cross-cultural music exchanges.

In recent years, Israel’s music industry has become quite developed and a force to be reckoned with on the world’s music stage, with many Israeli artists & producers achieving more success globally (like Netta, the 2018 Eurovision Song Contest winner, Asaf Avidan, Yael Naim, Idan Raichel and Noah Kirel, to name a few, who all have international success outside of Israel). From the Negev Desert to the mountains of Tzfat in the Galilee, Israel’s music scene is both brisk and bustling and is always eager to discover fresh music flavors and talents.

Hit Play Music specializes in providing a wide array of services to artists both overseas and locally, including media PR, social media management, master royalties, booking performances, and digital content distribution. With a focus on creativity and strategy, Hit Play Music also supports its artists with production management, branding, styling, music arrangement, and technical consulting, ensuring their artistic visions are realized.

The label is deeply committed to creating personalized solutions that cater to the unique needs of each artist. Whether through launching innovative creative campaigns, producing music and video content, or providing strategic and personal musical consulting, Hit Play Music is a trusted partner in building sustainable artistic careers.