Hit Play Music

Hit Play Music is an Israeli-based subsidiary record label of Hit Records & Promotions (one of Israel's most dynamic and long-standing record labels and artist representation companies), which focuses on supporting and promoting international artists across various genres throughout Israel and the region, providing them a toehold in the Israeli music scene and allowing them to reach the Israeli audience as well as radio air-waves, while also assisting them in building a strong and loyal local fan-base. The record label is also dedicated to enabling and fostering cross-cultural music exchanges.